Ten years ago, Apple partnered with product (RED) to offer limited edition products that raise awareness of AIDS.
Now, to acknowledge World AIDS Day, which this year falls on Dec. 1, Apple has announced a new lineup of (RED)-branded gadgets and games in its App Store.
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“Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us,” Apple CEO Tim Cook said in a statement.