Apple’s HomePod teaser was somewhat oddly placed. Two hours into a developer conference without real developer opportunities and six months before the product is ready to ship. Why? Apple surely has a list of reasons like working around leaks and market pressure to show what they’ve been building.
If for no other reason, the teaser was probably intended to whet the appetite of Apple users tempted to jump in to the Amazon Echo ecosystem. I was certainly in that camp, and it worked for a few reasons.