While the survey numbers don’t seem to bode well for iPhone 8 sales, most of those surveyed said that they would be willing to pay up to $48.50 a month on a 12-month installment plan. This means that the iPhone Upgrade Plan, requiring users to pay a monthly installment over 12-months and to trade-in their current iPhone to get the latest model, could be a very acceptable way for consumers to buy what will be the most expensive iPhone of all time.
At least for 2017, most of the new features found on the iPhone 8, such as the OLED panel, the edge-to-edge display and facial recognition, will be exclusive to the iPhone 8. This is something that consumers will have to understand. And making this even more important. last week, KGI Securities Apple analyst Ming-Chi Kuo said that only 2 million to 4 million units of the iPhone 8 will be available at launch. That could lead those desperate for a new iPhone to settle for iPhone 7s or iPhone 7s Plus.
One upbeat piece of information released by Barclay’s revealed that 85% of survey respondents are okay with shelling out more money for the latest generation smartphones. That means that consumers do have an understanding on how carrier subsidies used to protect them from rising handset prices. With subsidies no longer available, consumers realize that new-gen handsets will cost them more money.