Spotify this afternoon announced that it has hit a new milestone, reaching a total of 50 million paying subscribers. That’s up from 40 million in September, suggesting Spotify is growing at a rapid pace despite the surging popularity of Apple Music.
As of December, Apple Music had over 20 million paying subscribers, and if the service has been growing at its typical pace, that number could now be somewhere around 22 million. Apple Music had 15 million subscribers in June of 2016 and 17 million subscribers in September of 2016.
Thank you to our 50 million subscribers. #Spotify50 pic.twitter.com/eXkOV71bwu
— Spotify (@Spotify) March 2, 2017 //platform.twitter.com/widgets.js